About Us

The inspiration for this store was my dog Frankie who came into my life in 2015,  He is a Pug/Yorkshire Terrier mix  has crazy ginger fur and at times is a ball of pure energy but at other times all he wants is a cuddle or a comfortable place to sleep.  Finding those first all-important necessities for a new puppy was not as easy I thought it would be, I wanted the best for him and finding the best of every product I bought for him involved a lot of searching on the internet. 

In 2017 I was made redundant as the company I had worked at for 20 years closed down and now with time on my hands my plan to own my business gradually took shape.  I had worked in Warehouse Operations Management and it seemed natural for me to combine my working experience with my love for dogs and start my own online business selling and dispatching high quality dog products and accessories.  Our aim is to find for you the best quality dog products and accessories that we can as we believe that you want the best for your dog just as I did.  We don’t just want to sell from the luxury end of the dog accessories market, although we do have some beautiful pieces, we want to bring you the best in all price ranges, across all of our products .

To make it to our store a product has to pass our test for quality, value for money, design and most importantly of all it has to made with the comfort and safety of your dog in mind.  Our company moto is that “Discerning Dogs is the home of beautifully designed products and accessories that your dog would choose for themselvesand we believe that your dog will love our range of collars, leads, harnesses, beds, grooming products and dog bowls.   Our products are chosen for comfort, durability as well as designer good looks as we can see no reason why something cannot look and feel like a luxury item as well as represent value for money so we chose our products to also compliment your home.

A lot of our products are handmade in the UK but some are sourced from outside of the UK where we think they fit with our company ethos.  We are a small family run business based in Kent and our customers are very important to us, so please get in touch on amanda@discerningdogs.co.uk  if you have any queries regarding our products.